Mailgun is an email API and SMTP service with a deliverability focus. SenderKit adds dashboard-managed templates and SMS and push on top of a developer-first API, with no provider lock-in. Here's how they compare — and where Mailgun still wins.
Mailgun is email-only. SenderKit sends transactional email, SMS, and push through one API, so notifications across channels live in one place.
Manage and version message templates in a dashboard and change copy without a deploy.
A developer-first API with typed SDKs and a CLI, free up to 3,000 messages a month.
Route through Amazon SES, Postmark, SendGrid, or SMTP and switch delivery without rewriting your send code.
| SenderKit | Mailgun | |
|---|---|---|
| Primary focus | Transactional messaging layer (email + SMS + push) | Email API and SMTP, deliverability-focused |
| Channels | Email, SMS, push, web-push — one API | Email only |
| Template management | Dashboard editor, versioning, rollback — edit without a deploy | Templates managed in the Mailgun UI or API |
| Provider lock-in | Bring your own — route via SES, Postmark, SendGrid, or SMTP | Sends on Mailgun's infrastructure |
| Developer surface | REST API, typed SDKs, CLI, and an MCP server for AI agents | REST API, SDKs, and SMTP |
| Free tier | Free up to 3,000 messages/month | Trial, then paid plans |
Yes. It covers the same core — a developer API and SMTP-style transactional sending — and adds dashboard template management and SMS/push, without locking you to one delivery provider.
No. Email address validation/verification is a separate Mailgun product and isn't part of SenderKit, which focuses on sending and template orchestration.
Yes. Route through Amazon SES, Postmark, SendGrid, or SMTP, so you keep the delivery you trust while gaining templates and multi-channel sending.
Free up to 3,000 messages a month, then simple usage-based pricing. See the pricing page for current tiers.
See the full picture on email, transactional email, and pricing.
Email, SMS, and push from one API, with templates out of your codebase. Free up to 3,000 messages a month — no credit card.
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